World Shochu and Awamori Day 2023

World Shochu and Awamori Day 2023

Mizunara The Shop

Happy Shochu and Awamori Promotion Month!

Thank you for all your participation! November 1st, World Shochu & Awamori Day is an important celebration for us at Mizunara and The Shochu and Awamori Promotion Group, which consists of the Hong Kong offices of Fukuoka, Kumamoto, Miyazaki, Kagoshima, and Okinawa Prefectures of Japan.


To spread the good word on Japanese Shochu and Awamori, a spirit with a rich heritage going back over 500 years in Japan, we hosted an F&B Professional and Media Event in Yurakucho, including a Masterclass on shochu and awamori conducted by Mr Chandrakant Mohanty, Director of Mizunara as one of the main highlights.


Special thanks to Ambassador Okada Kenichi, Consul-General of Japan in Hong Kong. Your presence and enthusiasm made it an incredible experience for everyone involved.

In the evening, we celebrated with a grand party which was open to the public with 5 creative bartenders showcasing Shochu & Awamori in their cocktails, Wing Lo (@yuaresosmart) from Bar Leone, Gavin Yeung (@gaviny) from Tatler Hong Kong, Gagan Gurung (@gagan_gurung123) from Singular Concepts, Joshua Tan (@iamjosh.jpg) from The Old Man & Evan Mak (@subgau) from Argo. 

Everyone enjoyed awesome music by DJs from Tenju, Frankie Lam (
@djfrankielam) and KAZZ.


What an epic day with some fantastic cocktails & awesome music! The day-long celebration wouldn’t be a success with your support, thank you and we will see you all again at World Shochu & Awamori Day 2024!