WIN US$1,000 IN CASH

The Hachi Shochu Competition 2026

Share your creation through an Instagram Reel, tell us the story behind your drink.

Submit Your Entry

This year, The Hachi Shochu Competition takes a different approach and moves to the digital stage. Open to creators around the world (see T&C below), we invite you to join us and showcase your creativity - my Hachi, my setting, my way, on my occasion.

Create your moment enjoying The Hachi Shochu in your own way. Whether it's a cocktail, highball, simply on-the-rock, or any style of serve — make it yours. Share your creation through an Instagram Reel, tell us the story behind your drink, and you could win USD 1,000 in cash (or equivalent).

My drink. My story. My moment with Hachi.

How to Participate

  • Step 1. Get Your Hachi

    You may purchase a bottle of Hachi Shochu and show us your way to enjoy it — whether as a cocktail, highball, or any other format. The Key - be creative, express your individuality, make your reel go viral.

  • Step 2. Create Your Reel

    Produce an Instagram Reel or video that includes:

    • At least 1 of “The Hachi Shochu” bottle has to be featured on your reel/video prominently.
    • A clear voiceover or you can even speak into the camera (your choice). You may supplement with any captions on screen. Your choice!
    • Content should include: how you enjoy The Hachi Shochu, any recipe if you wish to, including any story, or inspiration — showing "My Hachi, My Way!"
    • A glimpse of your mood, setting, or lifestyle
    • The Hachi Shochu advocates “responsible drinking”. Any content which goes against this shall be disqualified in the sole discretion of the organiser.

  • Step 3: Post on Instagram

  • Step 4. Submit Your Entry

    After posting, complete your submission via the following link:
    https://forms.gle/CqbmtzfiDz6cZ39J9
     Include your name, Instagram handle, and confirmation of participation.

  • Winner Announcement – 1 November (World Shochu Day)

    Happy World Shochu Day!
    The winner will be announced on 1 November 2026 on The Hachi Shochu official Instagram account (@thehachishochu) and will be contacted via Instagram Direct Message.

Competition Rules

  • Open globally to participants of legal drinking age in their respective country
  • Multiple entries are allowed
  • Submission deadline: 30 September 2026
  • By entering, participants grant Hachi Shochu permission to feature submitted content on official channels with credit

Judging Criteria

Entries will be evaluated by the Hachi Shochu team based on:

  • Creativity and interpretation of the theme "My Hachi, My Way"
  • Quality and execution of content
  • Storytelling — how and why you enjoy your creation
  • Overall resonance with the community (including engagement assessed by combination of likes, comments, shares, reposts etc.)
  • The organizer has the sole discretion and its decision will be final

The winner will be announced on 1 November 2026 via The Hachi Shochu's official Instagram @theHachiShochu. The winner will be contacted via Instagram direct message.

FAQs

View all FAQs

Where to Purchase Hachi Shochu:

Hong Kong – Online & Retail
●     Mizunara:The Shop – 17/F,
Sun Hing Industrial Building, 46 Wong Chuk Hang
 Tel: +852 3705 9770 | www.mizunaratheshop.com

●     Sogo Department Store
– 555 Hennessy Road, Causeway Bay

●     Moshi Cellar –
Room 9, 9/F, New Tech Plaza, 34 Tai Yau Street, San Po Kong
 moshicellar.com

Singapore – Online & Retail
●     Mizunara:The Shop – CT
Hub, 2 Kallang Avenue, #11-22
 Tel: +65 9823 5162 | www.mizunaratheshop.sg

Japan – Online
●     Tel: +81 3 6265 0064 | www.mizunaraintokyo.com

 For participants in other countries,
shipping costs and taxes may apply and must be borne by the participant.

Not at all. This competition is open to everyone — whether you’re a bartender, content
creator, home enthusiast, or simply someone who enjoys a good drink. All we ask is that
you’re of legal drinking age and bring your creativity.

Anything goes — cocktails, highballs, on the rock, or any format you prefer. The
only requirement is that it features Hachi Shochu. There are no restrictions on
ingredients, style, or complexity

No. We value authenticity and storytelling over production quality. A well-shot
smartphone video with a clear voiceover and genuine personality can be just as
compelling as a studio production.

Yes. Multiple entries are allowed. Each entry should be a separate Instagram Reel with
its own submission via the entry form.

You can purchase from any of our listed retailers in Hong Kong, Singapore, or Japan. If
you’re based in another country, you may order online — just note that shipping costs
and taxes are your responsibility.

After posting on Instagram with the required tags and hashtags, you must also complete
the official submission form to confirm your entry. Posting alone without form submission
does not count as a valid entry.

The Hachi Shochu team will evaluate all entries based on creativity, content quality,
storytelling, and community resonance. The decision is final and will be announced on
1 November 2026.

Happy World Shochu Day!
The winner will be announced on 1 Novermber 2026 on The Hachi Shochu’s official Instagram account (@thehachishochu) and contacted via Instagram Direct Message.

Yes. By entering, you grant Hachi Shochu permission to feature your submitted content on official channels.

Terms and Conditions

The Hachi Shochu Competition 2026

Eligibility

  • The competition is open to the public worldwide.
  • Participants must be of legal drinking age in their country or region of residence at the time of entry.
  • Employees of Mizunara and their immediate family members are not eligible to participate.

Prizes

  • Prizes will be awarded to winners as specified in the official competition announcement.
  • Winners are responsible for any applicable taxes, duties, or additional fees associated with the acceptance of their prizes.

Amendments and Organiser's Discretion

  • The organisers reserve the right to amend, update, or modify these terms and conditions at their sole discretion.
  • Any changes will be communicated through official Hachi Shochu or Mizunara channels.
  • The organisers' decisions on all matters relating to the competition are final and binding.

Prohibited Content

  • Participants must not submit or publish content that promotes hatred, violence, discrimination, or intolerance of any kind.
  • Any entry deemed inappropriate or in violation of these guidelines may be disqualified without prior notice.
  • Kindly note that The Hachi Shochu advocates responsible drinking

Governing Law

  • These terms and conditions shall be governed by and construed in accordance with the laws of Hong Kong, Singapore,  Japan or any country depending on the participant's place of residence.
  • Any disputes arising in connection with the competition shall be resolved in the sole discretion of the Organizer.